KPMG viral campaign
Project Loop
Watch the Final Promos on YouTube
We have been working on some viral films for one of our top clients.
KPMG UK’s Risk and Compliance team approached us to make four short films to raise awareness of the team amongst KPMG’s 140,000 staff. We put their rising stars on a rollercoaster and we filmed them whilst they delivered an elevator pitch. Funky subtitles were added using GUI text. The films were distributed on the Intranet and played in the reception of their buildings. The results were stunning. The profile of the Risk and Compliance team has been raised throughout KPMG. They are now seen as a progressive, exciting and dynamic department.
Such was the success of the internal campaign, that it was decided to release the films on YouTube and other video sites. Within days the films had over 7000 views, KPMG were top of the search results for “Risk and Compliance” for Google, Bing and Yahoo, both The Telegraph and The Times published articles about the films. The whole project was a triumph.
This type of viral marketing is at the very core of our work. I would love to hear experience of viral marketing and how it impacts your business.