The ad is yesterday, content is the future.
According to AOP (Association of Online Publishers), branded content can play an important role in future-proofing media businesses, as long as it’s well sign-posted and transparent. This was the view from publishers, agencies and clients alike at AOP’s Forum on the increasing editorial/commercial cross-over in UK media.
We would love to hear your views on this. We're off to TFM&A next week so why don’t we get together to share some ideas on branded content? This year's event actually embraces four events: TFM&A, Online Advertising & Affiliate Expo, Publishing Expo and International Confex so even more reasons to attend! Click here to pre-register.
Just in case you don’t know us yet… Solutions has five key areas of digital expertise: creative website development, online marketing, web applications, online film and 3D animation and knowledge management including Punch Content Management System (CMS), with thousands of users in the UK.
TFM&A 2011, Technology for Marketing & Advertising, takes place on 1-2 March 2011 at Earls Court 2 in London.
To arrange for a meeting or have a cuppa, just call 01483 209640 or email info@solutions.co.uk.