Brand Consistency
According to a recent report by AOL and The Henley Centre nearly half of online users have changed their mind about a brand as a result of visiting its website. Your website look and feel is therefore obviously critical to your success no matter what your area of business.
Because the content authoring is separated from the content delivery, Punch CMS allows content contributors to create and enter new content directly into predesigned template pages – ensuring your brand consistency.
This process provides the editor with a complete WYSIWYG editing environment, but importantly protects areas that are not for general editing. This creates the right balance between editorial control and brand consistency and ensures that final look and feel conforms to agreed design principles.
In addition should you wish to update or amend the brand identity or website design, a complete rebranding exercise can be completed in a very short time. This is because rather than implementing design changes on every page, a simple template change and site rebuild can reconstruct any part of the site within minutes.
Site rebuild is a unique feature of Punch CMS and should the need arise can also be used to rebuild the complete site in the event of any service attack or site corruption. In fact so impressive is this technology, that a typical site with a 1000 pages can be rebuilt from scratch in less than 2 hours.
