Search Engine Optimisation (SEO)
We all understand that your website is a powerful marketing tool and one of the primary ways that your customers and prospects find your website is by searching online. Therefore your online success or failure starts and ends with the ability of users to find you quickly and easily.
The good news is that with very little experience and effort your Punch Content Management System can be used to your Search Engine Optimisation (SEO) advantage.
Because content within Punch CMS is produced as a closed flat HTML page rather than a dynamic page, Punch CMS is incredibly efficient at serving content and is therefore search engine friendly because Search Engine Spiders can read static pages easier.
Furthermore, much of your SEO is automatic including the automatically allowing pages to be indexed. It can also be configured to add metadata automatically to pages so that they appear well up in search results. Certain Metadata values are created and stored such as author, last update, expiry date etc. The location of the content is also automatically categorized. And best of all, these powerful metadata features support your differing metadata standards such as Local Gov Category List (LGCL) and Intergrated Public Sector Vocabulary (IPSV) to name a few.
Further search engine optimization also occurs at a user level, with content contributors generating keywords and key descriptions quickly and easily for all new content added to the site.
Put simply Punch CMS generates outstanding search engine optimization as standard enabling customers to improve their business by making the most of their technology.
